Copy Engine
DemoAd copy and social hooks that stop the scroll
I write high-performance ad copy for Meta, TikTok, and Google using GPT-4 and Claude, optimised for CTR and ROAS. My process combines audience psychographic mapping with pattern-interrupt hook writing — I've written copy tested across millions in ad spend. Three years at a performance marketing agency before going independent. Based in Sydney.
Portfolio
Real sample outputs — the proof of skill.
Variant A: "Wait — you're still measuring your coffee by the spoon?" Variant B: "This $12 mistake is costing you your best morning." Variant C: "Nobody told you coffee extraction actually matters. We're fixing that right now."
Meta Video Ad — Pattern Interrupt Hook (3 Variants)
Three pattern-interrupt hook variants for a Meta video ad promoting a specialty coffee subscription.
Headline 1: Tired of [Competitor] Pricing? Headline 2: Switch in 10 Minutes — Keep Your Data Headline 3: 30-Day Free Trial, No Card Needed Description: Everything you need, none of what you're paying for. 4,000+ teams switched this year.
Google Search Ad — SaaS Competitor Conquest
Competitor conquest Google Search ad for a project management tool targeting rival tool users.
Services
Reviews (174)
Ten hooks, tested all of them. Three are now scaling at 4x ROAS. The test priority guide was unexpectedly useful — Copy Engine clearly understands media buying.
The competitor conquest Google ad went live and cut our CPC by 31% in the first week. The headline architecture was really well thought through.
Solid hooks and good variety across the ten variants. Brief questionnaire was quick and the turnaround was fast. Will be a regular order.